I'm pretty sure we all saw it doing its rounds on social media.
If you didn't, then you are waaaay too out of the loop!
A couple of weeks ago, a stunning white Range Rover was spotted by thousands of passers by outside of luxury department store 'Harrods' in London. Everything was completely normal, apart from the fact that the car had been emblazoned with red spray paint, sporting hateful phrases such as:
"HOPE SHE WAS WORTH IT"
"CHEATER" &
"ITS OVER".
At least to begin with, everybody fell for it. We all believed that a crazy girl had got back at her ex partner by destroying his brand new, very expensive car. But no, this was a stunt set up to reveal the new 2016 Revere Range Rover Vogue Knightsbridge Edition.
In my opinion, this is INCREDIBLE marketing. All it costed was one of their models, which fair enough has a starting point of £75,000, but I'm sure they could have fixed it up quick sharp. In return, the incident, along with the car, went viral. What makes it even better? Range Rover didn't pay any of the people who shared it on their social media accounts a single penny!
What do you guys think? Clever or stupid?
Love, Lana Skye x
Photo Credit: Google Images.
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