Welcome back!
Last week I completed the 3rd phase of my Scent Brief at University.
In a nutshell, this involved creating a brand from scratch.
The 2 phases before this consisted of me, along with my assigned group, completing a hell of a lot of research to try and find an opportunity/gap in the market for a new scent product. The scent market is SO saturated which made this quite difficult, but even more rewarding when we came up with an idea!
Before we did anything else, the key thing for us was coming up with a brand name and creating a logo. Our brand specialises in producing scented journals that preserve memories through both sight and smell. We figured, journals are used to document memories, so whose to say we should only use our eyes to go back? After noting down a bunch of key words that we felt symbolised our brand, we went for 'Reminisce' along with the slogan 'Capture Now, Keep Forever'.
This is our finalised logo - ever so kindly put together by Millie Franklin - follow her on Instagram (@millfranklin).
Before we did anything else, the key thing for us was coming up with a brand name and creating a logo. Our brand specialises in producing scented journals that preserve memories through both sight and smell. We figured, journals are used to document memories, so whose to say we should only use our eyes to go back? After noting down a bunch of key words that we felt symbolised our brand, we went for 'Reminisce' along with the slogan 'Capture Now, Keep Forever'.
This is our finalised logo - ever so kindly put together by Millie Franklin - follow her on Instagram (@millfranklin).
I'll also enclose our full colour palette in the form of our logo! We wanted to go for quite innocent and bright colours that also had some link to the 5 key life events we have focused on.
Birth, Milestone Birthday's (18th, 21st), Getting A Car, Moving Out & Getting Married!
One thing I've learned about this part of the process is that planning is SO IMPORTANT!
Before our photo shoot, myself and my team decided we wanted to get our Print & Video Advertisement's completed. We only had a 40 minute slot so we really had to be on our game.
Fortunately, the 12 hours of prep work we did was so worth it.
As you can see, our brand ad's were heavily prop based. We thought about getting a model involved but ultimately, the props seemed to convey exactly what we wanted them too.
Here are the finished results!
Here are the finished results!
I have to say, I felt completely in my element during the shoot - everything came together so perfectly purely because we walked into the studio knowing exactly what we wanted!
After the excitement, we not only had to get down to editing our ad's, but also completing and finalising our presentation. This was the part that took the most work as it involved collating and fitting everything we had done over the past month or so into 15 minutes worth of content!
I'm so excited to say that as a result of our hard work, our presentation as a whole went down an absolute treat with the lecturers that watched. We will be presenting for a second time this Thursday, after finding out today that 'Reminisce' has been short listed for 'Best Video Advertisement' & 'Best Presentation'. We'll be showcasing our work in front of all of our course mates, as well as our lecturers and some industry professionals (eek!)
Love, Lana Skye x
After the excitement, we not only had to get down to editing our ad's, but also completing and finalising our presentation. This was the part that took the most work as it involved collating and fitting everything we had done over the past month or so into 15 minutes worth of content!
I'm so excited to say that as a result of our hard work, our presentation as a whole went down an absolute treat with the lecturers that watched. We will be presenting for a second time this Thursday, after finding out today that 'Reminisce' has been short listed for 'Best Video Advertisement' & 'Best Presentation'. We'll be showcasing our work in front of all of our course mates, as well as our lecturers and some industry professionals (eek!)
Love, Lana Skye x
Photo Credit: Myself.
No comments
Post a Comment