Welcome back everyone!
Long time no see, I do apologise for my longer than expected break but I promise I'm now back!
In a recent seminar we discussed the significance of fashion week in the various locations it takes place and why certain designers choose to showcase their work in certain cities over others. Interestingly, Victoria Beckham decided to display her A/W17 collection in New York earlier this month even though she's a Brit at heart - a clear indication that she feels her designs will appeal more to the American market or that she wishes to really push her brand internationally.
The main topic of conversation however, surrounded the Tommy Hilfiger x Gigi Spring 2017 show, the second collaboration the pair have released in a relatively small space of time. Instead of showcasing at NYFW like most other designers, Tommy decided to take his spectacle to the Los Angeles hot spot, Venice Beach. In my eyes, he is trying to slowly but surely get his collaboration with Gigi on the same level as the annual Victoria's Secret Fashion Show's that are known for their extreme extravagance. Hilfiger mirrored them to the point where he even arranged for all of the models to be flown out on private plane named 'Tommy Air'. They were all kitted out in Tommy x Gigi bomber jackets ready for the awaiting paparazzi after departing the flight. The similarity to VS is ridiculous in this respect.
Logo's were a dominant theme within the see-now-buy-now collection, playing heavily on the American theme. This was contrasted with a variety of floaty bohemian dresses that were phased in towards the end of the show. I'm not particularly a fan of the clothing on offer from this collection due to how heavily branded it is, but what I do love is the experiences Tommy is consistently creating throughout his time working with Gigi. He isn't just settling for a standard show space in the middle of Manhattan. Instead he is choosing to push the boat out, giving people a reason to socialise post-show instead of rushing off as soon as it ends.
What do you think of the collection? Let me know in the comments below!
Love, Lana Skye x
Logo's were a dominant theme within the see-now-buy-now collection, playing heavily on the American theme. This was contrasted with a variety of floaty bohemian dresses that were phased in towards the end of the show. I'm not particularly a fan of the clothing on offer from this collection due to how heavily branded it is, but what I do love is the experiences Tommy is consistently creating throughout his time working with Gigi. He isn't just settling for a standard show space in the middle of Manhattan. Instead he is choosing to push the boat out, giving people a reason to socialise post-show instead of rushing off as soon as it ends.
What do you think of the collection? Let me know in the comments below!
Love, Lana Skye x
Photo Credit: Google Images.
