Welcome back!
If you follow me on social media (Instagram @lanaskyecaven Twitter @LanaCx) then you'll know that I've recently begun researching for my next FCP brief!
Although not official in the professional fragrance world, the course leader for FCP Tim Rundle has come up with 4 different stories which I feel perfectly categorise the multitude of products out there.
1. Sensuality & Indulgence
2. Trust & Honesty
3. Humour & Kitsch
4. Tradition & Heritage
This got me thinking. Are there any brands out there that have produced fragrances which fit into all of the different stories?
Thats when American fashion designer Marc Jacobs popped into my head.
1. Sensuality & Indulgence
This new fragrance is said to elevate the irreverent spirit of Marc Jacobs fragrances into a new level of luxury, making a statement with bold styling, luxurious craftsmanship and design inspired by one of Marc's iconic handbags.
The ad, starring Adriana Lima, comes across as both seductive through the models facial expression and forbidden through the low-key lighting and use of shadows.
2. Trust & Honesty
This design is said to be filled with youthful sophistication and vintage charm, the bottle being topped with a playful scattering of daisies that appear to bloom from the rounded gold cap, with retro petals that bend to the touch.
Daisy Dream is elegantly crafted with an embellished daisy detail that creates an airy, lace-like effect, complimenting the ethereal blue colour palette.
Daisy Eau So Fresh is a taller and slimmer re interpretation of the original. The exaggerated gold cap is topped with six pink daisies that are soft to the touch.
These 3 fragrances are often marketed as a trio in advertisements, all of them coming across as natural and pure through the settings, props and minimal makeup looks on the models.
3. Humour & Kitsch
In celebration of Marc's beloved icon, this fragrance comes in a red tinted bottle with a cheerful composition of round shapes in a polka dot motif. Butterflies of different sizes adorn the bottle while a luminous pearl adds polished detail.
Here Marc reinvents classic lines and patterns, putting a fresh spin on stripes with Honey. Playful and polished with vibrant butterflies and radiant accents, Honey channels the eclectic appeal of Dot and adds her own golden touch.
It becomes clear through the advertisements that Honey is a much more playful fragrance, having a whimsical and almost theatrical feel, whereas Dot seems to have stronger links with the Trust & Honesty story which is strange due to the outlandish nature of the bottle.
4. Tradition & Heritage
This simply named fragrance channels Marc's personal style, with a scent that is young, fresh and sensuous.
Here, Marc challenges the traditional boundaries of men's fragrance with a scent that is unexpected, warm and sensual.
Interestingly, I didn't come across any ad's for these two fragrances, perhaps because the designer felt there wasn't much to work with? Nevertheless, a vintage and almost classy feel comes across through the simple nature of the bottles, as though the quality of the fragrances can speak for themselves.
Love, Lana Skye x
Photo Credit: Google Images.
Fragrance Descriptions Credit: Marc Jacobs Website.
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