Diptyque is a Paris based luxury goods company that produces a high end line of scented candles and perfumes, as well as face and body care products.
Their latest collaboration for Valentines Day caught my attention, predominantly through the heavy use of the colour pink both on the products as well as the packaging.
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| The Rosaviola Collection. |
Usually Diptyque tend to stick to a minimalist look with regards to their packaging - using black line drawings and only a touch of colour to illustrate, finishing their high-end products beautifully.
The pink came as a shock, but quite a nice one, making a short and sweet change to their otherwise elegantly slim colour story.
When you think of Valentines Day the colours that immediately pop into your brain are pink and red. At this time of year in the run up to the occasion, every retailer mainly in the middle-mass market is using these colours in some way, making them risky for high-end companies like Diptyque who don't want to lose their status.
What makes their use of the colours better is that its part of a collaboration with French fashion designer Olympia Le-Tan who is known for her mischievous sense of humour and her passion for the colour pink (if you also follow her on Instagram you'll understand this).
Being a lover of the colour pink myself, I've slowly but surely fallen in love with this collection; constantly popping into Space NK just to take in the gorgeous scents.
Shop the collection online here: http://www.diptyqueparis.co.uk/home-fragrances/valentine-s-day.html
Love, Lana Skye x
Photo Credit: Diptyque Website.
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