Aerin Lauder

A lot of you are probably thinking, who is she?

Aerin Lauder, grand-daughter of Estée Lauder, is arguably the most influential figure within fragrance. 

After doing a bit of digging on the Estée Lauder website, I discovered the multitude of brands that they now own. You'd be surprised at how many seemingly independent and quirky brands are controlled by them also!

Clinique, MAC, Michael Kors and Smashbox to name just a few.

"For over 60 years, The Estée Lauder Companies has built an unrivalled portfolio of brands. Our products are sold in more than 150 countries and range from entry-level prestige to ultra-premium luxury".

If you'd like to check out the full, detailed list, follow this link: http://www.elcompanies.com/pages/our-brands.aspx

Mrs Lauder hasn't just chosen to overlook and control all of these brands, she's also created her own, simply named 'Aerin'. 

"Launched in late 2012, Aerin Beauty is a luxury lifestyle beauty and fragrance brand inspired by the signature style of its founder, Aerin Lauder. Based on the premise that living beautifully should be effortless, the brand develops makeup, fragrance and body products that are curated and luxurious."

It cannot be denied, this lady has some serious power when it comes down to what fragrances we smell and as a result purchase. If I was in her position, I would 100% have thought that creating my own brand was a good idea. She has the ability to truly reflect herself, creating and formulating products how she wants them. A breath of fresh air from producing for all of her other brands which already have values and guidelines in place. 

Follow Aerin on Instagram @aerin 

Love, Lana Skye x 

Photo Credit: Google Images, Estée Lauder Website.

Quote Credit: Estée Lauder Website.