When you all look at this pair of shoes:
I bet that at least 70% of you will know the brand, the name and the creator.
Adidas Yeezy's by Kanye West.
His third collection showcase with the well-known sports brand resulted in Madison Square Garden being sold out in a matter of minutes.
This is without a doubt Mr West's most colourful collection yet, moving away from his signature neutral colour palette - instead going for oranges, blues and reds.
Promotion at its finest - the entire Kardashian/Jenner clan came and supported Kanye at the event - dressed in an exclusive collaboration between himself and Balmain. Olivier Rousteing, Creative Director for the fashion house is believed to have rustled these looks up within a very small amount of time - hats off to him!
However, it seems that Kanye's side of things got pretty much all of the attention, with the promotion of Adidas coming across as almost non-existent.
While the show was in full swing, Kanye simultaneously blasted his new album 'The Life of Pablo' which he exclaimed was only to be found on his new music app 'Tidal'. Not long after, Tidal became the most downloaded app globally.
Although it may not compensate completely - Kanye did picture his wife Kim wearing Adidas X Yeezy, the branding being crystal clear.
What did you think of Yeezy Season 3? Leave your comments below.
Love, Lana Skye x
Photo Credit: Google Images, Kanye's Twitter.
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