#TOMMYNOW

Welcome back!

Talking about the Tommy Hilfiger show that took place last Friday is particularly bitter sweet for me. It was open to consumers, but I unfortunately couldn't attend as I was working another show at the same time (cries inside). Hats off to Hilfiger for pulling out all of the stops. Not only were styles from his own collection showcased, but he also debuted the TommyXGigi capsule collection. The entire extravaganza took place on 'Tommy Pier' at South Street Seaport New York, featuring rides and games galore. 

The craziness of the carnival could have easily distracted guests from the main purpose of the show. 

Fashion immediacy. 

All of the looks shown on the runway became instantly available for purchase online, while also being made available at retail stores around the world in no more than a 24 hour time frame. 

My initial thoughts were only positive. Finally, a high-end designer making his products the most accessible they could possibly be. Whats not to love? There are so many luxury brands that don't allow customers to purchase from them online, keen to maintain their exclusivity.  

Has Tommy set the ball in motion? Will other high-end brands follow in his footsteps? 

After watching the show online, the only doubt that sprung to mind was whether or not the garments showcased were in keeping with the current season. Take it from me, New York is so humid right now its ridiculous - who in their right mind would want to buy a thick cable knit sweater? Hopefully a lot of customers won't be put off by this, instead purchasing garments now and saving them for when it does eventually cool down. 

What did you think of the show? Let me know in the comments!

Love, Lana Skye x 

Photo Credit: Google Images.