Hi! If you've read my previous post you'll be aware that i've decided to study 'Fashion Communication and Promotion' at university (bit of a mouthful but exciting nonetheless!) Ever since I made this decision its insane how much I've noticed the negative stigma people have towards fashion as a career. Whenever anybody asked me what I wished to study, all I had to say was the word 'fashion' and people would either stop listening or just assume i'd be spending three years 'making clothes' which is the most frustrating thing in the world!
I think the reason why I was so attracted to this course was because of how broad and in depth I feel it is. It covers everything from Graphics, Visual Merchandising, PR/Events, Journalism (the list is almost endless). I've never been a person who has a clear direction on what I want to do when I grow up so I felt FCP was perfect for me in the sense that it gives me a taster of all of these different areas before I make a formal decision on my career path! Obviously, going to university is very expensive so picking the right course is vital if you're to get your money's worth. I'm lucky enough to have the most supportive parents in the world, who funnily enough both previously worked in a senior fashion retail environment. My mam started off as a retail manager before working her way up to be an area manager, after that becoming a retail sales and operations director responsible for 63 stores and 590 staff (it's tiring just to type - she's superhuman). My dad was a visual marketing manager for Levi's Strauss and Co. which I think is so cool, kind of sad he doesn't work there anymore as I bet I could've got my hands on so many samples! Because of this, they have a much more open mind around the subject and told me to go for it! It used to get to me when people turned their nose up about my choice to study fashion but now it makes me laugh as it is literally EVERYWHERE! Everybody is constantly embracing it whether you're aware of it or not. According to the British Fashion Council, the Fashion industry is worth a whopping $26 billion to the UK economy and growing, if thats not impressive then quite frankly I don't know what is!
I think the reason why I was so attracted to this course was because of how broad and in depth I feel it is. It covers everything from Graphics, Visual Merchandising, PR/Events, Journalism (the list is almost endless). I've never been a person who has a clear direction on what I want to do when I grow up so I felt FCP was perfect for me in the sense that it gives me a taster of all of these different areas before I make a formal decision on my career path! Obviously, going to university is very expensive so picking the right course is vital if you're to get your money's worth. I'm lucky enough to have the most supportive parents in the world, who funnily enough both previously worked in a senior fashion retail environment. My mam started off as a retail manager before working her way up to be an area manager, after that becoming a retail sales and operations director responsible for 63 stores and 590 staff (it's tiring just to type - she's superhuman). My dad was a visual marketing manager for Levi's Strauss and Co. which I think is so cool, kind of sad he doesn't work there anymore as I bet I could've got my hands on so many samples! Because of this, they have a much more open mind around the subject and told me to go for it! It used to get to me when people turned their nose up about my choice to study fashion but now it makes me laugh as it is literally EVERYWHERE! Everybody is constantly embracing it whether you're aware of it or not. According to the British Fashion Council, the Fashion industry is worth a whopping $26 billion to the UK economy and growing, if thats not impressive then quite frankly I don't know what is!
So, to anyone contemplating studying anything related to fashion at university, I say do it! It's such an exciting and fast paced world which is constantly evolving and changing so its pretty much impossible to get bored! I've been studying my course not even two weeks and I'm already gobsmacked by just how vast and exciting it all is.
Do what you love and don't let anybody tell you different!
Love, Lana Skye x
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