Hello, hello, hello!
Wednesday of last week was without a doubt one of the most surreal and exciting experiences I have had during my time here in the big city. A couple of days before, I received an email from the Fashion Institute of Technology asking for volunteers for the Coach Men's Fall & Women's Pre-Fall 2017 Rehearsal. As soon as I saw the name of the multi-national luxury fashion company I jumped on the opportunity. I was lucky enough to volunteer across two days during New York Fashion Week, but that was way back in September so it was amazing to get yet another insight into the industry from a completely different perspective.
I was required to arrive promptly at Pier 94 for 7pm. I had absolutely no idea what I would be asked to do which secretly excited me a little bit more than it probably should have. I was warmly greeted by Production Associate Grace Yoon who proceeded to tell what resulted in being about fifty of us that we would be standing in as the models for the rehearsal run through. I'm pretty sure the excitement beamed out of my face the moment those words left Grace's lips - it's not everyday that something as random as that happens is it!?
As we were all walked backstage to be briefed, we passed the set which I can only describe as completely and utterly breathtaking. There were huge neon signs hanging from the ceiling reading 'drive in' and 'motel' as well as a few featuring the newly iconic Rexy the Coach dinosaur that has been becoming increasingly more apparent throughout their visual merchandising and overall branding. The overall theme of the set was vintage carpark, completed with cars, trees, lampposts, log cabins and even sprinkles of fake snow! We were explicitly told not to take any photographs as nobody other than us and the crew knew what the set looked like so it would have effectively ruined the surprise for all of the guests. This killed me a little bit inside, the urge to SnapChat was so real!
The run-throughs were so much fun, I think we walked the runway a total of four times. That doesn't seem like much considering we were all so busy from 7pm until gone 11pm but the space was absolutely huge meaning it took a while for everyone to make their way around. I have never modelled professionally before so it was amazing to gain such an in depth insight into what they get up to on a daily basis.
Everyone was pretty chilled for our final run through up until the point where Grace came through and told us that the entire Coach team as well as the Creative Director Stuart Vevers would be watching our every move, so everything had to be 100% perfect. This sent everyone completely nuts as you can probably imagine but we nailed it first time which felt amazing! I became all warm and fuzzy the next day when keeping track of what was happening before the show took place - Emma Roberts' Vogue SnapChat coverage was particularly entertaining. To say thank you, Coach gifted us all a leather card holder which is usually retailed at $75 in their stores - the icing on the cake to an amazing evening in New York City.
Love, Lana Skye x
Photo Credit: Vogue, Coach Instagram.
The author has really done justice with his readers and his work.
ReplyDeletehttp://www.mireview.com/snapchat-spy-app/
You’ve got some interesting points in this article. I would have never considered any of these if I didn’t come across this. Thanks!. Snapchat++
ReplyDeleteThis blog is really great. The information here will surely be of some help to me. Thanks!. Snapchat++